Giving Production a Facelift with CGI

Computer generated imagery has come a long way to be at the focal point where it is today. The ingenious nature of the production of such films and advertisements has drawn quite a lot of attentions from so many quarters in the world, and a lot of people have been able to become part of this technique. Through CGI, it has become possible to bring forth the 3D aspect and special effects in videos and movies that might never have been possible in the past.

One of the best things that you will be able to realize about CGI is the fact that the director usually has a lot of controls on what to do with the graphics. The director can also make use of a single graphic to come up with different ideas and still look amazing in the long run. It is also conceivable in the sense that the use of mechanical effects is not essential any more.

It is very necessary to use the effects of human movement when creating effects in movie productions or other fields, while CG technology is usually preferred by a lot of directors, because it is possible to create a much more enhanced sense of realism in the production by using CG technology than the use of props and other mechanical effects. Generally speaking, the body movements of a human can’t be reached perfectly because of some limitations, while, with the use of CG technology, these imperfections can be improved and even can achieve to a whole new level, which has caught an uproar in the whole world. This can also explain some the cutting edge of advertisement productions that we can watch on TV today. 

Due to the use of CG technology, computer techniques have been drawn into production of films and videos, and just because of this, it is much easier for small production houses to product some good videos. And it is also possible to come up with a very good production made an individual. Then we can explain the phenomenon that in current society why so many people are using graphics to design some awesome productions with their own home computers. Hence, it is not so much exchange for us to watch a great number of legendary media contents, which have graced our TV screens. All these success can be relied heavily on the CG technology invested in the production. Nowadays, the movies produced with the help of CG technology are prevailing. There are lots of amazing effects using CG technology in these movies. We all can but imagine the amount of work that would have been required to make the movie successful rather than the discussion that human movement and action are the only way out. 

Render farm or cloud render, as one field of CGI, works a lot in these effects using CG technology; we even can say that these effects can’t be achieved without the help of render farms. We all know every production company has a huge render farm providing the rendering services for these effects. So does Fox Renderfarm with blenderrender farm, Maya render farm, good render farm software, vray render farm and 3ds max render farm. We are not a production company but the rendering service provider, which means we provide with ender service with CG studios, FX house, and movie or animation production companies. We will try our best to make contribution to the development of CGI we love.

What can CG Technology Work in Advertisement Production?

When it comes to advertisement production and CGI you cannot set these two apart. It seems like they are joined to the hip, and in the event that you are looking for the best work for an advert, you will need to give a lot of thought to computer generated imagery. The kind of success that you will be able to be with CGI can only is appreciated when you consider some of the huge success stories that have been witnessed as a result of this kind of production. Movies like Judgment Day, Terminator 2 and Beauty and the Beast are just but some of the pioneers in cinema production with CGI, since which a lot of other productions have been possible.

The beauty of CGI technology is that the directors have a lot of freedom to explore their creativity to the limits. This kind of production gives the director a lot of control, and as such we can actually explore the director’s mind in how creative their work turns out to be in the long run. With CGI, there is a thin line between imagination and the real world, and in most cases viewers are so gripped by the experience that they are not able to tell the difference, much to the chagrin of the directors and the producers.

There is a lot of make believe in movies and in productions, but the most important thing is for the users to be able to feel the passion, to actually live the movie or the advertisement production on offer. Many are those who have watched some advertisements and never forgot the message. This is how huge companies are able to move the masses. At times it does not take a genius to come up with one really awesome advert, all you need is someone who really understands the CGI technology, and someone who has what it takes to ensure that the experience is one of a kind.

One of the most widespread applications to which CGI has been used is in the creation of special effects. Well, most of these are usually visual effects, but it’s pretty much one and the same thing really. The overall quality that will be obtained is far much better than what you would get from other alternatives in as far as production goes. Therefore in the event that you are looking to shoot an advertisement of some kind, remember to work along the lines of CGI and you will love what you will get.

In fact, no matter in the aspect of movie production or advertisement production, it would be much better with the help of CG technoloby, and these can also attribute to the help of render farm with cloud rendering. We can even say that these special effects can’t be achieved without the help of render farm, as every production company attached to a huge render farm. So does Fox Renderfarm with blender render farm, Maya render farm, good render farm software, vray render farm and 3ds max renderfarm. We aren’t a production company but a rendering service provider, which means we provide render service with CG studios, FX house, and movie or animation production companies.

Relationship between the CG Industry and Advertising Production

The production which is dedicated to creating, planning and handling the advertisement of a product for its client is called advertising production. This production puts effort on selling the product of its client and its independence from the client. The whole marketing and branding strategies and sale promotions depend on it. Television, radio or the organization of some program can be parts of an advertising campaign. New look in film industry is computer generated film whose work is done by the CG industry. It creates a new era in the movie world. People watch movie in 3D version with the blessing of CG industry. 

 

The producers want their products be well known by clients when they contact with the advertising productions. So these producers create some good plans which will help to make the products well known to the clients. Now the question is what is the strategy will work here? The strategy is what kind of communication people maintain.  For a product if you think you make ads for different media it will be costly and time consuming. A print ad online is not enough for advertising, you must use digital media. In the online ad there will be some contents, design, larger typeface and animations to catch the reader’s eyes. In creating ads for different media you have to use several software applications and that increase training and software costs. Continuously changing content and design of the ad from the different applications is so time-consuming and error-prone. In that way, you have to use the superiority of each channel to convey your product messages and these messages can be achieved by CG industry.

Now look to the past, we watch an advertisement on television where no Computer Graphics was used. Some actors and actress act like a product and present the product with their skillful performance. There are some scripts and product demos to give some hints to help their performance. But nowadays many camera regulations, nice script, animation, and products on the screen are all done by computer graphics which is believed much and more attractive for customers. Computer plays an important role both in the aspect of special effects and the production. With the blessing of CG industry, people buy product for the great looking ads. A product is popular for its great advertisement. 3D film productions are using their computer generated program to make a great advertisement for their clients. Also an advertising firm makes some demo projects for their clients which are done by CG industry. Nowadays when a client is going to launch his product, the first thing he thinks about is the advertisement because it will be very effective for the product. 

This generation wasted much time in watching television and using internet. In order to taka a great advantage of this, advertising firm uses television for advertising for their products and it will be much better for their products if these advertisements are developed by some creative producers, designers and editors who play a great role in this sector. Large amount of clients fully depend on the good reputation of the advertising firm to choose products they want because when a product is in the course of development, good logo, good shape or container of products designed by the CG industries animator are much more attractive. Just like when you see some ice cream which have many shapes and many color combinations are attractive to the children and that work is done by the designer or animator in the CG industry. Some advertisements made for the children contain so many animals and that type of advertisement is made by the CG industry.

The last but not the least, all things can be done much better by advertising firm with the help of CG industry. But when a product script is going to an animator, he can give a product a great logo, animation, typical words and color combinations which make the product much more attractive to the people.

Actually, no matter movie production or advertising production can’t be apart from the help of rendering farm.  We can even say these movies/advertisings can’t be produced without render farm. It is for sure that the skill of artists is important for CG movie production, while render farm is much more important than it. Artists’ creation cannot be realized without render farm. As we all know, each production company has a huge render farm which is equipped with top-rank hardware specs. So is Fox Renderfarm with blender render farm, Mayarender farm,  good render farm software, vray render farm and 3ds max render farm. We not a production company, yet production companies all over the world can benefit from the render service we offer. To contribute to the CG industry we love is the meaning of our existence.

Classic movie scenes: before and after special effects

Cloud City was actually a pile of old mattresses... (Words: Mark Lankester)

This article is reposted from http://uk.movies.yahoo.com.

1．Star Wars
A long time ago in a galaxy far, far away, titles were tedious - then the opening ‘crawl’ of ‘Star Wars’ swept across the screen and made the simple act of reading as cinematic as any other part of the film. These titles (actually from 'The Empire Strikes Back') were produced surprisingly DIY-ish by slowly panning a camera along a 6 ft. piece of text.

2. 300
To achieve the shot-for-shot adaptation of Frank Miller’s Spartan comic, director Zack Snyder photocopied the graphic novel and built the set and each shot around it. The iconic cliff-top fight involved filming a few actors falling, and then replicating them in post-production for an army of tumbling warriors.

3. Ghostbusters
“He's a sailor, he's in New York; we get this guy laid, we won't have any trouble!” That was Bill Murray’s suggestion to deal with the 100 ft. marshmallow man terrorizing New York. Bodysuit actor and character creator Bill Bryan probably would have preferred that suggestion to being cooked alive by the Ghostbusters. The costume was made of two layers: an outer flammable layer and an inner fireproof suit.

4. Forrest Gump
‘Forrest Gump’ took a lot of critical flak for reinterpreting American history and CGI-ing Tom Hank’s naïve Gump into iconic newsreel footage. One thing that did quietly amaze though was how animators managed to amputate able-bodied actor Gary Sinise’s legs. The answer? Very clever socks.

5. Lord of the Rings
To tackle the challenge of the Hobbit’s tiny size, director Peter Jackson used an array of simple, but very crafty camera tricks. Although size doubles were frequently used, for scenes that required the actors themselves (such as Frodo’s memorable cart ride with Gandalf), Jackson’s team designed clever props to achieve what’s called “forced perspective” - in this case an l-shaped cart.

6. Avatar
James Cameron’s ‘Avatar’, the highest grossing film of all time, was filmed entirely with state-of-the-art motion-capture technology that had been over a decade in the making. Still, the raw footage is surprisingly lacking in the epic. Actors Sam Worthington and Zoe Saldana spent 31 days wearing skullcaps and blue dots in an aircraft hanger to film their original scenes.

7. The Godfather
To achieve the realistic (and gruesome) effect of Sonny Corleone getting riddled with bullets, actor James Caan had fishing-wire attached to pieces of fake-flesh on his face. When the triggers were pulled, the crew tugged on the wire, making the bullets seemingly explode through Caan. Ouch.

8. Independence Day
There’s a reason ‘Independence Day’ bagged the Oscar for Best Visual Effects. Although the movie required over 3,000 SFX shots (a then-record), much of the movie’s dazzle was actually achieved through practical techniques – involving twice as many miniatures as had ever been used. The main alien craft itself was 65-foot wide.

Actually, the production of these effects cannot be apart from the help of render farm or cloud render, Fox Renderfarm with blender render farm, Maya render farm, good render farm software, vray render farm and 3ds max render farm cannot disappoint you to provide the rendering services, which can match the same effects with what have mentioned above.